Dominating Google is not the “be all and end all” of internet marketing as some marketers seem to be fixated on, but they are still one of the major places marketers are tapping into a lot of free traffic.
You’ve probably heard by now that Google loves blogs.
So why does Google love blogs and how can you make them love your blog?
Here are a few pointers…
1. Set the “permalink structure” so your post title (keywords) are in the page URL. If you use WordPress, then it’s as easy as going to your settings and adding a custom permalink structure.
This is the code I use: %postname% and that makes the page URL for each post contain the post’s title. So when you use this, you want to make sure you’ve got some keywords in your title because as you know, Google loves blogs with keywords in the URL.
2. Update your blog often. Ok, you’ve had this one drilled into you a million times, but it’s important. Google loves fresh new content. It can be a drag updating your blog everyday but updating with a new post everyday is a good idea. It doesn’t have to be a masterpiece or half a novel either. Just a brief post does the trick.
3. Add a sitemap. This one is totally necessary…I don’t know why but it is so just get one! Again with WP, there are a heap of sitemap generator plugins that will make one for you automatically. You just have to search for them.
I use this one Google (XML) Sitemaps Generator for WordPress. If you’re not a wordpresser, you can do a search for a generic sitemap generator on Google.
4. Get inbound links. Getting backlinks, inbound links or whatever you want to call them are super dooper important for your blog’s (or any website for that matter) Google rankings. Basically, the more backlinks you get, the better your ranking. Again I don’t know why this is, it just is 🙂 I guess that Google sees a blog with a lot of other websites linking to it, a kind of “authority” site so it gives it more love.
You can get backlinks by either buying them, getting them free by submitting content/bookmarks etc. to other sites or exchanging them with other webmasters. You want to get backlinks without the rel=”nofollow” attribute..again, don’t know why, just one rule for boosting up your Google PR (if this rule still applies I’m not sure). Here is a list of sites you that can find those “no-nofollow” websites.
SEO can be a tough game when you’re up against some heavy competition, but following these basic techniques, you’ll see your blog rising in the Google search ranks.
It won’t happen overnight, but it will happen.
To your blogging success,
Stu “Sensei” Stirling