The beginning is always the hardest!
You try and try and try but see nothing in return for all your hard work!
I know your pain!
I used to write articles and submit them to EzineArticles and publish them on Squidoo pages back in the day. It would take me aaaaages to get traffic and the subscribers I got from them trickled in slowly. I used to send emails to safelists and get 5 or 10 subscribers at a time. It was a long, slow process, but I eventually got there.
So before you give up or smash your computer, here are a couple of pointers for you to keep in mind.
Everyone starts at the beginning.
Business (and life) is a marathon, not a sprint.
Internet marketing is a numbers game.
Anything worthwhile takes time to build.
FOCUS is soooo important.
Keep chipping away! Businesses build up slowly.
“Just keep swimming!” as Dory the fish would say.
Eventually, the snowball effect will kick in.
Slowly, but surely, things will happen for you!
Everyday is a new day! Today, right now, you can make a decision to be the best you can be!
This post wasn’t meant to get too much into personal development, but these things will help you to get in the right mindset that is necessary for success.
Mindset is the difference between those who just dream and those who actually achieve.
Now, before I end, there are a couple of specific marketing related tips that I want to share.
There is a difference between cold traffic and warm traffic.
Cold traffic is the group of people going to your site that don’t know you, have never seen you or your business before and/or is not coming from an endorsed source. This is what you get when you place ads on Google adwords or Facebook or rent an email list for a solo ad etc.
Warm traffic are the group of people that already know you and your brand. These are the people who are subscribed to your email list, your Youtube channel, Facebook group members, your Twitter followers etc. They know what you’re about and what you sell.
Don’t make the mistake of treating these two groups the same! There is a big difference between cold and warm traffic!
The general rule is that when advertising to cold traffic, you want to turn them into warm prospects and keep them within reach of your future messages.
A good way to build your audience is to offer them something for free and ask for their email in exchange for it. In other words, send cold traffic to a squeeze page and build a list.
Getting subscribers to your email list makes it super easy to be able to follow up with them any time you like. You just send an email!
Once they become warm, then you can send them directly to your offer page for a paid product. They’ll be much more interested and inclined to buy at this stage because they’ve gotten to know you. I talk more about building trust and a relationship with your audience in this post if you want to continue reading.
Hang in there! You can do it!
I’ve laid out what you need to do to get a good foundation to work from in this post. Now it’s just a matter of you going out there and doing it!
– IM Expert